Mobile Marketing Academy

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Our Mobile Resources

MobileROI, Mobile ROI, marketing, Uber, Mobile, customer journey, customer experience, Removing Friction, Eliminating Friction, contactless payments, Apple Pay
11 Ways to Eliminate Friction From Your Customer's journey

Strategy Synopsis

Context Marketing, Contextual Marketing, Situationally-Aware, Internet of Things, Sensors, Marketing, MobileROI, Mobile ROI
Context Marketing: The Rise of Relevance


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iBeacon, Beacon Marketing Strategy, Mobile Engagement, App Engagement, Best Practices, Mobile ROI, MobileROI
iBeacon Marketing Strategy : Five Drivers of Success

Strategy Synopsis

MobileROI, Mobile ROI, Mobile, Segmentation, Segments, Personalization, Mobile Marketing, Personalized Marketing, Mobile Targeting
18 Ways to Segment Your Mobile Users

Strategy Synopsis

Mobile Predictive Analytics, Mobile Engagement, App Engagement, Best Practices, Mobile ROI, MobileROI
Predictive Analytics: The Recipe for Success in Today's Mobile-First World


Mobile Measurement, Best Practices, Mobile ROI, MobileROI, Whitepaper, mobile KPI
Moving Beyond Vanity Metrics
Mobile App Measurement 2.0


Personalized, Mobile Marketing, Media Marketing Mobile, Publisher Mobile App Strategy, Newspaper Mobile App Strategy, Mobile Engagement, App Engagement, Best Practices, Mobile ROI, MobileROI, Whitepaper
The Pillars of a Great Mobile Strategy for Media Brands

Strategy Synopsis

Mobile App Strategy, Mobile Engagement, App Engagement, Best Practices, Mobile ROI, MobileROI, Whitepaper
63 Questions to Ask Yourself About Your Mobile App


Mobile Relationships, MRM, Mobile Engagement, App Engagement, Best Practices, Mobile ROI, MobileROI
The Mobile Relationship Management Playbook



Articles Written By
Our Experts

6 mobile marketing strategies that need to die

Robots For CPGs? Sort Of

This Season In The NFL: Mobile Is The Marketing MVP

Mobile payments: The outlook for 2015

6 ways mobile will change how you market in 2015

2015 Predictions: MobileROI

The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

The Next Generation of Mobile Notification-Driven Interfaces Require a New Strategy

Three out of Four Beacon Programs Will Fail: Here's Why

The Holiday Mobile-Marketing Strategy That Retailers Really Need

It's (Apple) Pay Day for marketers

When Marketing Personalization Fails

Beacons: The Opportunity For Rich CRM

Agencies: It's Time to Drive a Mobile-First Strategy for Brands

Keeping the creepiness out of mobile marketing

7 questions to ask for a stellar mobile app

4 Ways Brands Can Be Mobile Heroes

The Marketing Funnel: An Obituary

Here's how the future of travel looks, powered by mobile & beacons

The Sixth Sense That Will Change Customer Experiences Forever

Why the Future of Retail Will Blow Your Mind

Connect With Customers by Leveraging Smartphone Sensors

8 Ways the 'Internet of Things' Will Impact Your Everyday Life

The 5 Biggest Mobility Trends of 2014

8 Ways Retailers Should Target Smartphone Users

Five Industries Where Mobile Doesn't Meet Our Expectations

The Guiding iBeacon: Helping Brands Navigate Customer Relationships

Giving Up On Mobile? You're Not Alone: What Brands Can Learn From Uber

Make Way for the Real Smart Car

6 Strategies for Patching Up Patch

The Washington AmazonPost: How Jeff Bezos Will Reinvent Legacy News Media

Predicting is the new black: The latest trend in marketing

How 'Little Data' Will Unleash an Army of Jason Bournes

My So Called Connected Life

Why Brands Should Stop Mobile Advertising (Until You Ask Yourself 4 Questions)

Mobile Wallets 2.0: What's in your mobile DNA?

Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing

The Future Of Content Is Context

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